Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

Writing from the Heart— How to Really Connect With Your Audience by Alice Seba

One of the best ways to draw repeat visitors, build a community around your website and motivate sales is to connect with your audience. When content is your single most powerful and effective marketing tactic, it makes sense to use it to forge that connection. However, writing from the heart can be a challenge for some. Here are a few ways to let your words create a bridge between you and your website visitors.

#1 Write a letter. When many people write their content they’re pulled back to their school days when they were learning how to write an essay or a formal report. Unfortunately, that’s not really what grabs the attention of readers and it doesn’t often create a strong connection. Instead, write your content like you’re writing a letter. That is to say, write conversationally. Use words like, “You” and “Your” to really let your reader know you’re talking to them.

#2 Use personal examples. Much of the content you write and publish has a connection to you personally. For example, if you have a dog training website then chances are you also own and train your dogs. You’re writing from personal experience. This personal experience is a fantastic way to connect with your readers. Share your challenges, your success and your mistakes with your readers. It not only builds your credibility, it helps your readers relate to you.

#3 Communicate your personality. We each have our own unique personality. Unfortunately, many people become reserved when they write. They tamper their personality instead of flaunting it. To connect with your audience flaunt your personality. Embrace it whole heartedly and use it to connect and to build a strong brand.

If you’re funny, then tell jokes. Share your wit, sarcasm, goofiness with your readers. They won’t all like your jokes but that doesn’t matter. Some will. If you’re serious, and the tone fits your website topic, then be serious. If you’re controversial then be controversial in your content. Your personality is a tremendous asset when it comes to connecting with your audience.

#4 Ask questions. Connecting with your audience is a two way street. It requires something from you and it requires an emotional response from your reader. When you ask questions and get your reader involved in the content, they become engaged. And it may help you create more user generated content.

#5 Use emotional words. Emotional words affect the emotions of your reader. For example, instead of saying, “You might be upset if someone _______” You might write, “You’d be FURIOUS, ANGRY, or you might even swear if that’s the tone of your website. Emotional words cause emotional responses and that forges a connection with your readers. They’re particularly helpful when you’re writing sales copy but they work well in content too.

Connecting with your audience is about being authentic. When you’re able to let go and pour your personality and your experiences into your content then you’re going to be able to build a community of devoted followers. Be confident, be proud, be your unique self and connect with your readers.

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About jcladyluv

Jimmetta Carpenter was born and raised in the Prince George’s County Maryland and has had a very big imagination since a very early age. She has been writing poetry since she was in elementary school around the age of ten. Her love of words has allowed her to express herself in ways in which verbally she can not. She is a freelance writer, blogger, and the author of a collection of poetry, The Art of Love under the Pseudonym Gemini, and a novel titled The Diary: Succession of Lies under the Pseudonym Jaycee Durant. She is looking forward to producing two new online magazines, Write 2 Be, and Write 2 Be*Kids, in 2013 under Write 2 Be Media Co. She is currently working on her third and fourth novels and is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing in your dreams and don’t ever be afraid to dream big.

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This entry was posted on March 15, 2013 by in Contributing Writers and tagged , , , .

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