Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

Repurposing Your Content— Easy Tips and Ideas by Alice Seba

One of the best ways to get more bang for your buck is to learn how to repurpose your content. In addition to getting your money’s worth, it also maximizes your time and effort. Here are six tips and ideas for repurposing your content.

#1 Change your keywords. This works quite well for PLR material along with other print content. For example, if you have an article on “potty training dogs” you can change the keywords to “Housebreaking your dog”. It’s also important, so you don’t get penalized for duplicate content, to change the subheadings, headings and headline so they’re original. Tweak the body content and you have a new article ready to go.

#2 Pull articles and blog posts from ebooks and reports. If you have ebooks and reports in your collection of content, you can create many new articles and blog posts. Pull sections that contain important information from the material, add an introduction and a conclusion and publish. Note: if you’ve sold the ebooks and the reports you may want to tweak it so it’s original and your paying customers don’t feel they’ve been shorted by paying for information you’re now giving away for free.

#3 Create ebooks and reports from articles and/or blog posts. Another fantastic way to get more from your content is to create ebooks and reports from your articles. Gather articles you’ve published or have on hand and organize them by theme or topic.

For example, if you have a dog training website and you have 50 articles on housebreaking, you can compile the articles into a short report to give away or sell.

#4 Transcription. Transcription provides a wealth of content opportunities. Whether you have audio or video material you can have the material transcribed. The transcription alone is valuable content you can publish. However, you can also use the transcription to create reports, workbooks and articles or blog posts. One audio or video file can produce a ton of content.

#5 Change the format. In addition to changing keywords, you can repurpose articles by changing the format. For example, a how to article can be modified and made into a tips article simply by reworking the layout and some of the wording. Again, take care to avoid duplicate content issues by changing the content enough so that it is original in the eyes of the search engines.

#6 Articles into autoresponders. Any content you publish online including reports and ebooks can also be repurposed to create short autoresponder messages. The primary difference between most articles and autoresponders is the call to action. Hone in on the primary nugget of information your article offers, transform it into a powerful autoresponder message and then include a call to action.

There are a number of ways to make your content go far. With each piece of content, before you publish it, also create a repurposing strategy. Maximize your time, money and energy and give your website visitors all the content they could ever dream of.

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About jcladyluv

Jimmetta Carpenter was born and raised in the Prince George’s County Maryland and has had a very big imagination since a very early age. She has been writing poetry since she was in elementary school around the age of ten. Her love of words has allowed her to express herself in ways in which verbally she can not. She is a freelance writer, blogger, and the author of a collection of poetry, The Art of Love under the Pseudonym Gemini, and a novel titled The Diary: Succession of Lies under the Pseudonym Jaycee Durant. She is looking forward to producing two new online magazines, Write 2 Be, and Write 2 Be*Kids, in 2013 under Write 2 Be Media Co. She is currently working on her third and fourth novels and is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing in your dreams and don’t ever be afraid to dream big.

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This entry was posted on May 15, 2013 by in Contributing Writers and tagged , , .

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