We all know the importance of regularly blogging or updating your website. But so many entrepreneurs and work-at-home moms have problems in being consistent and doing it regularly as they run out of ideas on what to do. To be effective, it’s important to be consistent and do it regularly. These tips should help you master your blogging and adding website copy.
Top Tips to Get More Traffic to Your Blog or Website
1. Start a Series
Trying to find new ways to get more traffic on your site and to keep them coming back can be challenging, but one idea we came up with recently was to start a series and post daily on that topic. We chose to keep it simple and write a series called “70 Creative Ways To Make Money From Home” that we felt would appeal to our audience – made up of those who already work from home and those who don’t. This series led to the highest traffic ever on our website and we’ve just started a brand new series about saving money from home.
2. Run a Contest
Contests are a great way to get traffic to your blog, as long as you’re giving away something that people want. Take a hard look at your readership and make a list of products that you think would appeal to them. Next, contact companies and publicists and ask if they will partner with you to run a large giveaway on your site – they provide the products, you provide posts, reviews, and social media messages to your audience. Also, mention on your site that you frequently look for giveaways, and those products might come to you too.
3. Give Something Away
Another great way to build traffic is to write an ebook, super-article or report on a topic of interest to your website visitors and then give it to them for free. The key is to ask for something in return – such as to sign up for your newsletter. Giving away something of value to get people to sign up for your newsletter is so much better than just saying, “Sign up for my newsletter”
4. Be Controversial
When interesting topics in your area of expertise come up in the news, don’t be afraid to write about them, especially if you have a controversial opinion. Don’t do so in a cruel manner – be sure to address the topic calmly and rationally, but don’t shy away from talking about current events and giving your opinion. Allow for comments and feedback from your readers (within reason, of course.)
5. Remind You Readers – Refer back to Previous Postings
With new content posting regularly, it’s easy for your website readers to miss items that you post. Make a point to refer back to posts and articles often on your social media channels. (Just be careful not to overwhelm them by posting the same things over and over every week.)
6. Don’t Neglect SEO
In these days of WordPress and Facebook, it’s still important to be intentional about SEO, Search Engine Optimization. Add the right keywords in your content and titles. Be consistent and post those same keyword phrases multiple times and on multiple occasions. People then become familiar with you and know what to look for and how to find you in the search engines.
7. Don’t Be Afraid of Questions
Website owners often avoid questions because it takes a lot of time and effort to respond to every request. However, the more available you make yourself to your readers, the more connected to you and loyal they will feel. Take the time to both ask questions and answer questions. Let others know you will help them out by offering to answer any questions they have. It’s a great way to build discussion and community.
8. Use Video
Video is IT right now. We added video posts to our blogs a little more than a year ago and it has brought in lots of extra traffic. Allowing your readers to see you via video helps them to connect with you and feel like they know you a bit better; it helps you build trust. Video is also a great way to invite your readers to participate in your website. Ask them to record a video on a certain topic and send it to you. Choose the top submissions and post them on your website. Not only does this give you fresh content, it will extend your reach when those video authors share your website with their readers.
9. Make Connecting Easy
Another way to build trust with your readers is to make sure they have an easily available way to contact you. Make your contact information readily available and be sure to let them know how to connect with you on social media.
10. Never Stop
When it comes right down to it, the best thing that you can do to increase traffic to your website is to write often and constantly be updating your site. The more you do that, the better your target audience and the search engines will respond.
See how easy it is to do? The more you get use these tips, the better your results. Blogging should be fun and when done right, not only helps improve traffic, but also helps you connect more with your targeted audience and build those vital relationships. These tips should help you do just that.
ABOUT THE AUTHOR:
Jill Hart’s entrepreneurial career began in her teens when she spent a summer working with her father who ran his own business. When he put her in charge of a Coke machine and allowed her to keep the profits, she saw the benefits of being her own boss. She is the founder of Christian Work at Home Ministries (CWAHM.com) and the co-author of “So You Want To Be a Work-at-Home Mom.” Jill has articles published in In Touch Magazine, P31 Woman magazine and Focus on the Family’s Thriving Family, as well as across the web on sites like DrLaura.com. She speaks to audiences around the country about faith and business topics. Learn more about Jill at JillHart.com and connect with her on Facebook