For the Artists Who Like to Remain Strictly Out of the Box
Thinking about dipping your toes into social media, but not know where to start? Getting ahead in social media means integrating old school tactics like email campaigns, collateral, and sales calls with new tactics, like social media, elearning and solution selling. And, as in any marketing tactic, a social media strategy begins with the basics. Without some support, it may seem like a beast that just can’t be tamed. Below are a few tips I have learned about feeding the beast.
Feeding the beast takes time
Social media marketing is a hungry beast that needs to be continually fed. Millions of articles, videos and tweets are submitted every day and search engines have to weed through them all to determine what is relevant. They do this by understanding what you, as the “searcher” are looking for. Complex algorithms and very smart people do this for the likes of Google and Yahoo. These algorithms change regularly, looking for fresh content, keywords and influencers. To be found in search and on social media sites, you need to spend the time to have a plan and to engage on an ongoing basis.
The 1st question to ask yourself
Do you know why you are wanting to be online? If the answer is “because everyone else is”, then maybe you should take a step back. Most people on reputable social media sites, whether they be forums, Twitter, Facebook, or LinkedIn are not looking for a hard sell. Before you dive in, you should prepare to listen, comment, and make a genuine contribution for the good of others. The very fact that you are contributing builds your reputation as a knowledgeable source.
If your goal is to build traffic to your site, linking your comments back to your site, adding tips, and posting links to videos, training or an offer will help. But, remember value to the prospective customer should be your utmost concern.
The setup is easy. Maintenance takes time.
And finally the top 10 list. You can easily set up a site, blog or profile on hundreds of platforms, but before you do, take the time to plan ongoing engagement. A few of my hints and tricks:
Social media is a beast, demanding substantial time in planning and everyday engagement to gain traction and momentum, but you have what it takes to feed it that beast. You know your market, you know your product, you know your customer. Share that knowledge. Your customers will thank you for it.
Kevin Kohleriter is the President of MarketBurst, a marketing and sales consulting firm dedicated to growing the revenue of it’s clients through strategy, sales enablement, and creative development. More information can be found at [http://www.marketburst.net] or email firstname.lastname@example.org.