Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

How To Put Together Your Own Book Blog Tour by Gillian Felix

When I published my first novel back in July of 2013, I knew nothing about book marketing. Then I discovered blog tours. Here’s a few quick tips to get you on your way to doing one yourself.

  1. Gather your promotional materials:.Jpgs, create a banner, your synopsis, excerpt, your biography and links. Links should include: purchase, newsletters, blog etc.
  2. Line up your hosts: Do a search for bloggers in your book’s genre. Before sending out a query to a blogger, be sure to check their review policies. Some may not be accepting reviews or tours at the moment. Bloggers has lives outside of the internet and sometimes they need to catch up.
  3. Query: Create your query letter, I suggest personalizing it for each blog host.
  4. Giveaway: It is always a good idea to do a giveaway, it gives you a much bigger social media push. Giveaways can include book swag, gift cards to Amazon or some book buying site, for you big spenders, an e-reader device like a Kindle or Nook, or simply a copy of your book. Rafflecopter makes it very easy to set up.
  5. Be organized: Keep track of the dates and blogs hosting your tour. I use Google calendar and an excel spreadsheet. Believe me when I say it will come in handy if you plan to do a tour for your next book.
  6. Be flexible: Be flexible with your tour dates, because if the blogger hosts tours for other tour companies, they may be booked, be willing to change your dates to accommodate them. It will be worth it. I’ve been hosted on blogs long after my tour had ended.
  7. During the tour: Be sure and stop by the blog and thank the host for having you and answer any questions or comments readers might have.

A little side note: Give smaller blogs who are just starting out a chance. They may have a smaller readership, but the post about your book may be the featured post for a longer time. Remember all or most blogs start off small, if you develop a relationship with the blog owner, you’ll have an in with them as they grow.

There you have it. With patience and time you can put together your own blog tour. It can be a great learning tool. Good luck. Feel free to contact me if you are looking for host for your tour, I’ll be happy to host you (-:

Are you looking for someone to host your tour or looking for help putting yours together? Stop by my blog http://plaintalkbm.com/ I’d love to hear from you.


About jcladyluv

Jimmetta Carpenter was born and raised in the Prince George’s County Maryland and has had a very big imagination since a very early age. She has been writing poetry since she was in elementary school around the age of ten. Her love of words has allowed her to express herself in ways in which verbally she can not. She is a freelance writer, blogger, and the author of a collection of poetry, The Art of Love under the Pseudonym Gemini, and a novel titled The Diary: Succession of Lies under the Pseudonym Jaycee Durant. She is looking forward to producing two new online magazines, Write 2 Be, and Write 2 Be*Kids, in 2013 under Write 2 Be Media Co. She is currently working on her third and fourth novels and is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing in your dreams and don’t ever be afraid to dream big.

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This entry was posted on July 30, 2014 by in Contributing Writers and tagged , , , , , .

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