For the Artists Who Like to Remain Strictly Out of the Box
The traditional route for seeing your book in print – submission to a literary agent who will then try to get a publishing house interested in your work – is no longer the only way to get published. eBooks are taking over and authors can see their finished work published in hours thanks to platforms such as Amazon’s Kindle Direct Publishing. The only drawback to self-publishing is the amount of time an author has to invest in marketing their work.
One of the most recent innovations for book marketing is to create a book trailer video. You know the type of thing because you’ve seen them at the cinema. Before the film that you’ve actually gone to see comes on, you have to sit through about half an hour of trailers for films, teasers that make you go ‘Oh, that looks good, I’ll have to see that.’ A book trailer works in exactly the same way.
Here are five reasons why a book trailer video is a good promotional tool for the self-published author.
Providing you have a bit of creative flair – and let’s face it, you’re a writer, so you must have – you should be able to create a decent book trailer video that interests and entices your potential readers into buying your book. Very little technical knowledge is required and a video can be ready to go in only a few hours.
A book trailer video is a fairly simple tool that can have a big impact.
Laura Dowers is a professional freelance proofreader, copywriter and secretary for LD Secretarial Services – http://www.ldsecretarialservices.com
She has created her own book trailer video and offers this and other book services for authors who wish to self-publish.