Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

The Evolution of a Woman Entrepreneur by Joy Chudacoff

My son came home from his first week of middle school with a lot of excitement about his new history class. Turns out they are studying “early man,” the evolution of life and its many changes. This got me thinking about the evolution of women entrepreneurs and the different phases we go through on the journey to business success.

When you pick up a magazine, read an online article or meet a woman who’s achieved great success in her business, do you sometimes wonder, “How did she do that?” I know I used to ask myself this question in the early days when my business was in start-up mode. When I think about my own entrepreneurial journey and the women mentors who walked this path before me, I visualize five phases in the evolution of a woman entrepreneur. Once you understand each phase, you’ll begin to see where you are in your entrepreneurial evolution and what you need to do next to create the business you dream about or take your existing business to that next level of success:

Phase 1– If you’re thinking about starting a business, the first question you want to answer is, “Why do I want to start a business?” Your answer to your “why” is the foundation for everything that comes next. Is it because you are passionate about owning a business? Is it because you need to earn extra money? I started my first business at the age of 28 because I saw a great opportunity to earn an extra $500 per month. I started Smart Women Smart Solutions ® nearly eight years ago out of a heartfelt passion to support women, both personally and professionally. Along with your why, it’s important to do some research to find out if there is a market for your idea. Do people want what you have to offer?

Phase 2 – Create a plan to get noticed. Once you know your why and decide what the business is, it’s essential you create a marketing message that you can share with people you meet, potential referral sources and also for online visibility. You’ll want to design a marketing plan so you can inform and educate people about your business. There are many choices for marketing you can use both online and offline. Now is a great time to decide what forms of marketing will work best to reach your ideal client. When I first started out, I relied heavily on local networking, referral sources and speaking at local events.

Phase 3 – Reflect & Review. This is a key step and sometimes it can get overlooked or ignored for too long. You need to reflect and review often about how you are doing. Is your plan working? Are you meeting your goals? Are you attracting new clients regularly? Is your income consistent or are you experiencing an ebb and flow? This is not the “fun” part of entrepreneurship but it is important. I found after a few years that I wanted to take Smart Women Smart Solutions® to the next level so I made the decision to work with a coach as a “thinking partner” to help me review what was working, what wasn’t working and make the necessary adjustments so I could accomplish the renewed vision I had for my business.

Phase 4 – Re-launch. Once you reflect and review, it’s time to design a new plan of action. You’ll need to make changes in your business to prepare for these new and exciting ideas to roll out with ease. This is an ideal time to think about adding more team members (or possibly your first hire) and systematizing as many parts of your business as possible. You’ll want to invest in giving your marketing materials a “face-lift” to show that you are seriously going to the next level in your business.

Phase 5 – Longevity & Leadership. As your business reaches new heights and people on a much larger scale become familiar with your work, you’ll be invited to share your story and expertise with people in your industry. The longevity and success of your business is directly related to you becoming a rising star and being recognized as a leader of women in the world.

Your entrepreneurial journey may not follow this path exactly, but you will find yourself in one of these five phases at one time or another. When you meet a woman who has achieved your definition of “success,” remember it probably didn’t happen overnight. It takes plenty of patience and planning to make it to the top. I invite you to spend some time this fall looking at your own evolution as an entrepreneur and decide where you want to go from here.

Anything is possible. Everything is waiting for you.

*****
© 2012 Joy Chudacoff

About Joy Chudacoff

Joy Chudacoff  is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your coaching business to the next level, get your FREE Tips, FREE Report, FREE MP3 and be the first to hear about my exciting new program for coaches and consultants at Smart Women Smart Solutions Coaching.

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About jcladyluv

Jimmetta Carpenter is the Editor and Creator of the Free Fall Literary E-Zine and the Spoken Like A Queen E-Zine. She has dedicated herself to the power of the words and given into her passion for writing and has been writing poetry officially since the age of ten. She has a book of poetry titled “The Art of Love” published through lulu.com under the pen name Gemini. She is currently finishing up with her first novel and already working on her second. In 1998 she had her poem “Rest In Peace” published in an anthology put out by the International Library of Poetry and in the Spring of 2007 will have another poem titled “Through The Eyes of an Angel” published in another anthology also put out by the International Library of Poetry. She was also awarded the Editor’s Choice Award for that poem as well. She is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing N your dreams and don’t ever be afraid to dream big. Jimmetta can be contacted by sending her an e-mail at freefall_lbp@yahoo.com or jcladyluv@yahoo.com.

One comment on “The Evolution of a Woman Entrepreneur by Joy Chudacoff

  1. voice4cerebralpalsy
    June 1, 2013

    I enjoyed reading Joy’s article. I am starting my own business online and website/blog. Some days it’s fine and other days I’m filled with trepidation.

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This entry was posted on May 15, 2013 by in Contributing Writers and tagged , , , .

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