Think like a publisher, because you are one. The self-publishing industry has opened up the possibility of writing a book and getting it published easier than ever. To the dismay of the large publishing houses people are proving that they can do it on their own and their work doesn’t have to suffer as a result.
Along with this new-found ease in book publishing comes the reality that you have to be very active in every aspect of your book’s progression. From writing an awesome story to selling the book to your customers and everything in between. There is the marketing and people who once never considered selling an item, are transformed into marketing wizards.
You can take comfort in knowing that there is a lot about publishing, marketing and retail that are just plain common sense and you will get through it, maybe with a little help, but you will get through it just the same.
If you want to make a career out of self-publishing or hope that down the road a large publishing company picks up your book with a nice fat publishing deal, you need to realize that this will be a work in progress. Unless of course you come out with a really killer book the first time around that is, but these things don’t always happen so you will need to take it as it comes and learn as you go.
Advertise your book everywhere and often. One of the main things is advertising your book, people need to know it even exists, so take every opportunity you find to write about your book online. Create a website for your book and yourself. Create a blog about the niche your book falls into and add to it daily. People are more inclined to buy your book if they first see that you know what you are talking about.
People often say that writing in a specific niche or genre are your best bets especially when first starting out. Like the old saying “You can please some of the people some of the time… ” not everyone is going to love your book but you can direct your marketing toward the people that most likely will.
Join groups and blogs of people that may be interested in your book and even though it isn’t nice to spam and nobody likes spam you can find subtle ways to direct people to your website or blog.
You can also play around with the price of your book. In this new world of Print on Demand there are no rules. Adjust your book’s price based on supply and demand but keep an active role in the selling.
There are a several options available to help you through the process of getting your book into the hands of people to enjoy.