For the Artists Who Like to Remain Strictly Out of the Box
How To Create Good Copywriting techniques
As you know, there are certain rules for good copywriting. And it is important for you to understand them. Only when you know the basics should you try to become more innovative.
As with any other ability, practice makes for better performance. The more you write, the better you will write, provided you start by following the basic rules.
It is easy to allow sloppy habits to creep into your writing. The effort you put into the basics now will serve you well later on. There are certain professional copywriting techniques that you simply must follow. If you ignore them you reveal yourself as an amateur and your efforts will be treated accordingly.
This is not to say that you cannot be yourself or that you cannot knowingly break rules. But you should do this with a purpose, not out of ignorance. From time to time, you will certainly go beyond the rules into new horizons of creativity and style. But know the rules first!
You will also find that most writing is straightforward. It does not call for clever innovations that often do not work. So, when you’re fist tarting out stay with tried and tested methods. Certainly, any writing demands creativity. However, keeping it simple does not mean you are not being creative.
Keep It Simple
Many beginning writers believe they will impress by being as complicated as possible. Not so. Being creative in your writing does not mean being complex or sounding intellectual. Being simple in your writing does not mean being dull or imply a lack of intellect. The simpler your copywriting the better.
The whole idea of writing is to communicate. You do not want to make your readers struggle. When you write simply it means that more of your readers can understand what you are saying. Most certainly this approach will not offend your more educated or intellectual readers.
Create Flow In Your Copywriting
Always ensure your copy “flows”. Good copywriting also concerns setting out what you want to say in a logical sequence. The article should flow naturally from one point to the other. Do not jump backwards and forwards between ideas or items of information.
Cover each aspect of your story fully and individually before moving on to the next part. It shows when you have an after-thought and attempt to cover it with an additional paragraph further on.
Use short paragraphs. The best way to break up your paragraphs is according to subjects or ideas. One idea, one paragraph! But when you have an overly long paragraph it is better to cut it in an appropriate place. Use your paragraph breaks to achieve a smooth transition from one concept to another.
Avoid Using Needless Words
The Oxford English Dictionary defines “verbiage” as an abundance of words without necessity or much meaning. Avoid needless words – For example:
Here are some other examples of “verbosity”:
A Checklist Of Copywriting Techniques
I believe you can always make improvement to any article you intend to submit to an editor. Consider these points?
How To Research and Use Quotes
I think you understand the distinction between “research” and “quotes”. But let me just re-emphasise it anyway. “Research” sources are books, files, reports, previous articles, letters, programs, documents and other materials that have, generally, been published before., “Quotations” are spoken words, from the people you have interviewed for your article.
Usually if you make a statement in your article it comes from research: “The house is 130 years old.” You know that because you checked it in say, a book and a title deed. But you might quote someone instead. “I reckon the house is over 130 years old, Mrs Smith said. Either way, you’re right.
I usually recommend to anyone starting a writing career that as the writer, you should state any facts and figures. Even if your interviewee gives you a lot of facts, try to use as quotes the more colourful statements. In other words, if Mr Jones says to you “I believe the home is over 100 years old, and believe me, it’s haunted by a scary ghost,” you should write; “The home is supposedly over 100 years old, Mr Jones said. “And believe me; it’s haunted by a scary ghost.”
Fraser is a Freelance Journalist, Author and CEO of Pro-Content Australia – providing professional online & offline content writing services worldwide.
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