Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

How To Use Facebook To Increase E-Book Success by Emily Craven

It is amazing how social media absorbs peoples’ lives, and if you can find a way to contact those who care about what you write, on a platform with almost 200 million users, you will be bouncing so high relatives may call for a straight jacket.

You know the platform I’m talking about – the notorious Facebook, with its endless (and ever increasing) number of groups and pages. By joining those which relate to your genre, you can get in contact with a host of potential readers. You can make your presence known by posting on these pages – think of them as a forum or discussion board. The more you participate on these pages, the better known you become. Other participants here will have an interest in your niche and hopefully your e-book. Start inviting people to be your friends if they interact with you on posts. Find the fan pages of authors who write in similar genres to yours, or the pages of experts in your field, and make friend requests to people who also like those pages. You can also create fan pages around your novel and provide people with your synopsis and discussions about your novel, or tips on a topic that interests them, using it like a website – one where people will actively and comfortably engage with you.

Other writers have started recommendation pages for their genre. Erotica writer ‘Summer Daniels’ started a Facebook fan page called “What To Read After 50 Shades of Grey” which has helped her funnel new readers to her own books as well as the books of other erotica authors.

Posts that get the most engagement on Facebook are photographs. So make sure you post interesting, entertaining and relevant photographs on your Facebook pages to increase reader interaction. Remember that your posts for the day should be 70% entertainment/content and only 30% promotion. No-one will join a Fan Page if they are only going to be promoted at.

Facebook allows you to do a whole host of things, such as add interests (or your keywords) to your profile page with your philosophy and bio. Make sure all your websites are listed and give an email, separate from your personal one, where people can contact you. Being aloof will not get you the following and sales you desire – only connecting with people and giving them every opportunity to connect in return will see your following increase and your work recognised.

Emily Craven is a non-fiction & YA fiction & an evangelist for e-books and author marketing. She has run transmedia events & spoken/run workshops on marketing and e-books for the ASA, If:Book Australia, the World Fantasy Convention and the National Young Writers’ Festival. She is the Digital Producer at If:Book Australia collaborating on their blog and projects, and consults with authors around the world on e-book marketing and author platforms. Her latest e-book and course ‘E-book Revolution: The Ultimate Guide To E-book Success’ are now available from her website http://www.emily-craven.com


About jcladyluv

Jimmetta Carpenter was born and raised in the Prince George’s County Maryland and has had a very big imagination since a very early age. She has been writing poetry since she was in elementary school around the age of ten. Her love of words has allowed her to express herself in ways in which verbally she can not. She is a freelance writer, blogger, and the author of a collection of poetry, The Art of Love under the Pseudonym Gemini, and a novel titled The Diary: Succession of Lies under the Pseudonym Jaycee Durant. She is looking forward to producing two new online magazines, Write 2 Be, and Write 2 Be*Kids, in 2013 under Write 2 Be Media Co. She is currently working on her third and fourth novels and is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing in your dreams and don’t ever be afraid to dream big.

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This entry was posted on July 14, 2013 by in The Business of Being a Writer and tagged , , , .

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