Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

Smart Women Prepare For A Successful Conference Season by Joy Chudacoff

Conference season for women entrepreneurs is in full swing! Over the next few weeks, I’m attending multiple events as a keynote speaker, as well as an attendee. This time of year is perfect to get out of the office and connect with potential business resources and new clients. The key is to be prepared for success. “Showing up” won’t get you the results you’re hoping for. The key is to show up with a strategy that works.

Here are six strategies that are guaranteed to get you winning results when you attend conferences and events:

1. Grab Your Seat – Research events happening in your area where your ideal client will attend and mark your calendar to attend those events. In-person networking is hands down the number one way to get solid clients and connect with potential referral sources.

2. Show Your Stand Out Style – Give some thought to your networking wardrobe. What I wear to drop my kids off at school in the morning is not what I wear to a conference or networking event! What gives you a feeling of confidence or adds a pep in your step? I like to have a fresh cut and color before I head out to speak or network. Some women prefer to have their nails done or wear a signature piece of jewelry. What color makes you feel happy and energetic? Be sure to add those into your wardrobe.

3. Have Your Marketing Materials Ready – Take a look at your business cards, website, brochures and any other marketing materials you plan to share at the event. Do they accurately describe your business and the services you offer? If not, spend some time re-working your materials or reach out to a graphic designer or web specialist who can give your marketing a fresh look.

4. Arrive Early – Remember the age old phrase, “the early bird gets the worm”? This phrase applies when it comes to attending events, especially if you feel a little anxious about networking in large gatherings. This one tip can give you a big advantage. Arriving early allows you to choose your seat and meet guests as they walk into the room rather than trying to wedge yourself into a group conversation that’s already in progress.

5. Listen Up – Establish a rapport with people by asking questions and listening to their answers. This will give you insight into their business and help you discover how you can serve and support them.

6. Follow-up – If you take advantage of the five strategies I’ve already shared, you’ll certainly have people to follow up with. The key is to follow-up right away – don’t delay! If you promised someone a referral or agreed that lunch may be a good next step, follow-up by phone or email soon after the event. People’s lives are busy and if you don’t take action right away, you can potentially lose a valuable contact.

There’s never been a better time of year to get out of the office and connect with people who can support you in achieving your entrepreneurial dreams. I hope to see you at an event for women entrepreneurs soon!

Anything is possible. Everything is waiting for you.
© 2012 Joy Chudacoff

About the Author: Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur. She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs. If you’re ready take your life and your business to the next level, get your FREE Tips, 2 FREE Reports and FREE MP3 now at Creating The Spark.


About jcladyluv

Jimmetta Carpenter was born and raised in the Prince George’s County Maryland and has had a very big imagination since a very early age. She has been writing poetry since she was in elementary school around the age of ten. Her love of words has allowed her to express herself in ways in which verbally she can not. She is a freelance writer, blogger, and the author of a collection of poetry, The Art of Love under the Pseudonym Gemini, and a novel titled The Diary: Succession of Lies under the Pseudonym Jaycee Durant. She is looking forward to producing two new online magazines, Write 2 Be, and Write 2 Be*Kids, in 2013 under Write 2 Be Media Co. She is currently working on her third and fourth novels and is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing in your dreams and don’t ever be afraid to dream big.

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