Write 2 Be Magazine

For the Artists Who Like to Remain Strictly Out of the Box

7 Vital Book Promotion Tips by Dolly Kapil

As a literary publicist I often am asked about publicity tips, tricks, and the magic behind my work. It’s not magic. All you need to know are the basics and from there you will be able to create an effective book promotion. Below I’ve listed the most vital and basic tips to a successful book publicity campaign.

1. ALWAYS Take ‘No’ for an answer It can be frustrating when the media isn’t interested in your book or story idea, but always thank them for their time and move on. If you try and persuade or argue with them you will leave a bad impression of yourself and your chances of working with this particular media in the future are slim. Try back in a couple months if it’s a show or publication that you’re particularly interested. The media changes with the seasons, and trends, so they may love your show or feature idea then, rather than now.

2. Don’t Hound Your Publicist The more time you take up with your book publicist the less time they have to talk with the media. When you first begin your book publicity campaign ask your book publicist when an appropriate time would be to have a weekly chat, and see if they have a number to call in case of a publicity emergency. This will be well received by your book publicist and their efforts will be more successful!

3. Start NOW A book publicity campaign is the most successful within the first 6 months from your book’s publication date (differs for traditionally published authors). This is because the media wants the latest products and they want to be the first to tell their audience about them. It’s best to start publicizing your story to mainstream and industry media prior to your book’s release and reach out to consumers once your book is available to order.

4. Don’t Pitch Your Book Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book? If you sound more like…. “Hello, I am an author who just published my women’s interest novel…..” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is more intriguing and will most likely get a few minutes from the person on the receiving end. Your goal with every pitch should be to get their attention, a few minutes of their time and booked or featured as a guest, depending on the type of media.

5. Create a Press Kit Before you begin promoting your book you should have a press kit ready to go. The essentials in most literary kits are a cover letter, press release, author bio, Q&A page, sample interview questions, and articles that make your topic relevant today. You’re publisher should supply you with these materials and if you’re self-published you’ll most likely need to create these materials from scratch and on your own. This can be a daunting task to some, but the internet or library can be helpful when researching the proper formats of these products. Or, find a publicist to create a press kit for you!

6. Know Your Target Audience Who will buy your book? ‘Everybody’ is not the correct answer to this question, although it is a common answer. The more focused you can get with your efforts the better your results will be. If your book is more main stream rather than specialized, then try beginning with a smaller audience and broadening your focus after you’ve saturated this first audience. Just a tip: Authors should always start with their local media, then regional (surrounding areas and states), and finally saturate national media.

7. Have fun! Your enthusiasm, humor, and smile should shine through in every phone pitch, letter, and e-mail. If you’re not excited about getting your work out there, then why should a producer or editor be excited to give you time on their program or space in their publication.

I truly believe that any author can publicize their own book if they have the drive, energy, and time to see it through from beginning to end. Publicity is the most vital within the first six months from its publication date, so authors should hit the ground running. If you need more guidance or would rather hire a professional to handle your book’s publicity then start looking now. There are many publicity companies out there, but you need to find the one that’s right for you and that is as excited about your book as you are.

Advertisements

About jcladyluv

Jimmetta Carpenter is the Editor and Creator of the Free Fall Literary E-Zine and the Spoken Like A Queen E-Zine. She has dedicated herself to the power of the words and given into her passion for writing and has been writing poetry officially since the age of ten. She has a book of poetry titled “The Art of Love” published through lulu.com under the pen name Gemini. She is currently finishing up with her first novel and already working on her second. In 1998 she had her poem “Rest In Peace” published in an anthology put out by the International Library of Poetry and in the Spring of 2007 will have another poem titled “Through The Eyes of an Angel” published in another anthology also put out by the International Library of Poetry. She was also awarded the Editor’s Choice Award for that poem as well. She is looking forward to having a very long and rewarding career in writing and hopes that through living out her dreams she can inspire someone else out there to realize theirs. Her advice to other up and coming authors is to NEVER stop believing N your dreams and don’t ever be afraid to dream big. Jimmetta can be contacted by sending her an e-mail at freefall_lbp@yahoo.com or jcladyluv@yahoo.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on March 14, 2013 by in Contributing Writers and tagged , , , .

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,343 other followers

Most Recent Tweets

%d bloggers like this: